2013 Fiat "ferrari Themed" Abarth-rare Red On Red-tributo 695 Badging on 2040-cars

Auto blog

SEMA-fied Fiat 500Ls are ready for mountains or beaches

Fiat may be struggling with its 500L, but that hasn't stopped the Italian brand from bringing a pair of the larger five-door 500s to the SEMA Show in Las Vegas.
First up is the Fiat 500L Adventurer (pictured above). Painted bright white with a Vibrance Bright Orange roof and Satin Black body accents, the 500L Adventurer's color scheme does well on the car's body. The 18-inch wheels look sharp, although we aren't enamored with the 500L graphics on the car's doors. The cabin sports black, perforated suede and leather from Katzkin, while the exterior's contrasting orange reappears on some of the interior elements. Underhood, a Mopar cold-air intake has been fitted, while a cat-back exhaust aids breathing even more.
The Fiat 500L Thalassa (right) is the the car that looks like a creamsicle, with its Vibrance Orange body and white roof. Fiat claims it was going for a beach cruiser theme, which explains the surf boards and the Woody Wagon-inspired wheels. It's given a modern twist, though, with a lowered ride height and smoked head and taillights.

Ram and Fiat Professional announce plans for new trucks, vans starting in 2015

Ram Trucks CEO and President Reid Bigland got his turn among the executives elucidating the near-term futures for brands in the Fiat Chrysler Automobiles umbrella, laying out the plans for both Ram trucks and Fiat Professional. After Bigland said that the company "will continue to invest heavily in commercial vehicles" for the Italian arm, he didn't give many specifics as to where that investment would go. What we do know for now is that a new Fiat Doblo will come next year - that's the truck we've been catching spy shots of and that will be the basis for the Ram ProMaster City.
In 2016 will come the next-generation Fiorino, a small cargo van sold in markets outside the US as a Fiat, as the Citroën Nemo and Peugeot Bipper. The European and South American markets will also get a new midsize pickup that same year.
Bigland's goal for Ram Trucks and Ram commercial is just a touch more ambitious: "Build the best pickup trucks and commercial vehicles in the industry" and increase NAFTA-market sales from 463,000 in 2013 to 620,000 in 2018. The waypoints along that road include a refresh for the Ram 1500 in 2015 and then a brand new 1500 to come two years later in 2017. Bracketing that, a refresh for the Heavy Duty lineup happens in 2016, and two years later it will also get an all-new generation.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.