2012 Fiat 500 Sport Yellow Manual 10k Miles on 2040-cars

Auto blog

Marchionne assures Fiat jobs will stay in Italy, amid Chrysler merger talks

Even though Fiat CEO Sergio Marchionne has repeatedly said he won't pick up, leave Italy and take his Fiat factories with him, his occasional pointed comments about the challenges of running operations in that country has worried Italian politicians dealing with government, economic and labor-force seizures the past few years. After Fiat Industrial announced it was moving its headquarters to London and it was rumored that the car division's HQ would move to Auburn Hills, MI after the merger with Chrysler, it was worried that more Italian jobs would disappear.
Industry Ministry Flavio Zanonato sought assurances from both Marchionne and Fiat chairman John Elkann that they would "commit to the country," and it appears those assurances have been given. Unemployment in Italy is at 20-year-highs and car sales are at 20-year-lows, but Marchionne said "We have confirmed our commitments for Italy" and the company will hold steady on employment. The nation and the corporation said they would work together to "relaunch Italy's car market," although it's not clear what either of them will be able to do beyond wait it out. At the very least, Fiat's stance means there's one less ball the country's politicians have to juggle.

Fiat's 'Environmentally Sexy' online matchmaking site amuses

Oh, Fiat. You're so witty and attractive and... environmentally sexy? That's the idea put forward by the automaker's latest 500e marketing campaign, which is centered around the company's "dating" site, EnvironmentallySexy.com.
Visitors answer a series of questions to be matched with their perfect Fiat 500e. Questions such as:
"Honestly, I'm here because I..."

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.