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2015 Fiat 500L Living [w/video]

Turning The World's Largest Fiat Into A Larger Three-Row MPV
We've explored every offering of the Fiat 500 family meant for the United States, plus all of the Abarth variations. But the 500 now also comes super-sized; we recently attended a drive of the larger 2014 Fiat 500L people-mover and its Trekking edition, and found them both to be generally enjoyable. We Americans, however, are suckers for anything that comes in an even bigger size than Large, so witness this Fiat 500L Living, which will be landing on our shores sometime in late 2014.
The essential benefit here is that this 500L is bigger (i.e. longer) by 8.3 inches, thereby adding cargo space and, to our eyes, filling out the natural profile of the slightly scrunched design of the standard 500L. You can maximize your 500L Living cargo space to 59.7 cubic feet by knocking down all the seats, or you can opt for the "+2" seating arrangement that sacrifices 3.5 cubic feet of volume for a tantalizing third row of chairs that seems to turn some consumers into dogs of Pavlov, no matter the degree of usefulness of said added row.

Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.