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LaFerrari trading at double its list price

If you've been looking at the seven-figure price tags (plus or minus) on the latest batch of hypercars, and wondering how their manufacturers could possibly charge that much, consider that their predecessors typically traded at well above their list price as it is. The Ferrari Enzo, for example, listed for "only" $650k, but with production limited to 349 units, demand far outstripped supply, driving the mark-up into seven-figures. In fact Enzos are still selling for a million or more at auction. Surely Ferrari deserves a piece of that action itself, at least as much as the speculators... hence the $1.7 million sticker price on its successor LaFerrari.
Here's the thing, though: according to the latest reports, buyers are paying that much again just for the privilege of getting their hands on a LaFerrari. In other words, they're paying double the already sky-high asking price: as much as $3.4 million to put it in the same ballpark as the Lamborghini Veneno (whose production was even more limited) and the latest Legend edition of the Bugatti Veyron Vitesse roadster.
The story gets a bit more sane with its rivals, though: according to the analysis reported by Oracle Finance, the McLaren P1 is commanding "only" a $500k premium over list, and the Porsche 918 Spyder "just" $335k extra. However even less expensive new models from high-end automakers like the Lamborghini Huracán and Porsche Macan are reportedly commanding $50k and $10k premiums, respectively.

Will this 1966 Ferrari three-seater surpass $20M at Pebble Beach auction?

With a week of lavish automotive events coming up centered around the Pebble Beach Concours d'Elegance in August, some of the highest profile auto auctions in the world are about to take place. Hearing about Ferrari Testa Rossas and 250 GTOs going for tens of millions of dollars during these events is commonplace, but Gooding & Company is bringing a unique Prancing Horse to sell in California that could be a record-breaker for the company.
The car in question is the drop-dead gorgeous 1966 Ferrari 365 P Berlinetta Speciale with just 7,900 kilometers (4,910 miles) on the clock that's pictured above, and it checks all of the boxes to make it incredibly desirable. First off, just look at it. The flowing lines and giant, tinted moonroof really make this Ferrari a head-turner. Inside, it has the distinctive feature of three seats with the driver slightly forward in the middle, kind of like the McLaren F1. And what a view from behind the wheel with all of the expansive glass in front of and above the driver. According to the auction listing, Pininfarina displayed the Speciale at a variety of international motor shows in 1966 and 1967.
If the looks aren't enough, then the provenance puts this Ferrari over the top, for sure. Underneath those gorgeous lines is the chassis from a Ferrari 365 P2 endurance racer. The sale claims that this was the first mid-engine, Ferrari 12-cylinder model created from the start as a road car. After touring with Pininfarina, it went to Luigi Chinetti, the first man to sell a Prancing Horse in the US and the boss of the company's North American Racing Team. He sold it twice, but the Speciale has been in the hands of the Chinetti since 1969.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.