2011 Ferrari California Base Convertible 2-door 4.3l on 2040-cars

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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Apple announces CarPlay in-car iPhone interface

Apple, maker of tech items like the iPhone, iPad and Mac line of computers, is extending its reach into the automotive market, making a fairly big announcement ahead of the Geneva Motor Show. No, it hasn't bought Tesla (yet). Instead, Apple has announced CarPlay, an all-new means of controlling an iPhone through your car.
Now, this doesn't strike us as some gimmicky thing. It's become increasingly common for automakers to take advantage of the high-speed data streams its customers enjoy on their smartphones in order to integrate navigation, traffic, audio and other infotainment items into a car's touchscreen interface. The Chevrolet Spark and Sonic are two prime examples of this move, using an iPhone's data stream for Siri integration and data for a third-party navigation app.
Owners will be able to plug in their iPhones to their cars via the USB port and gain control of a number of the device's functions, all through a car's touchscreen.

Race Recap: 2014 Russian Grand Prix is like Valencia, but in Russian

The Sochi International Street Circuit used to host the Russian Formula One Grand Prix has a few things in common with the Valencia Street Circuit that was used to host the European Grand Prix. Both are built among existing infrastructure used for other events, both contain long, narrow stretches run between concrete walls and chain link fencing, and both are, shall we say, not exactly exciting.
We wouldn't know that after qualifying, though, when Lewis Hamilton in the Mercedes AMG Petronas finally put in a mistake-free Saturday to line up first on the grid, ahead of teammate Nico Rosberg in second. Valtteri Bottas got his Williams closer than anyone expected, blistering the first two sectors but falling apart in the third and ending up third on the grid. Behind him, Jenson Button impressed in the McLaren in fourth, Daniil Kvyat even more impressive in the Toro Rosso, taking fifth in front of his home crowd. Kevin Magnussen put the second McLaren in sixth, Daniel Ricciardo was the first Infiniti Red Bull Racing in seventh ahead of a Ferrari duo who knew they'd have a hard time, Fernando Alonso in eighth and Kimi Räikkönen in ninth. Jean-Eric Vergne made sure to keep himself in the news with tenth position.
When the lights went out, the most exciting events of the entire race happened in just sixty meters of the braking zone going into Turn 2.