2011 Ferrari California 2dr Conv on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari patent suggests one-off SP FFX

You remember that batch of patent drawings we brought you a couple of weeks ago showing an unspecified Ferrari coupe? The interwebs were ablaze in speculation over what the car depicted could be, and we've been watching them all until we landed on the one that seems to make the most sense.
While some speculated that this could be a new California, updated to look more like the F12 and FF, our friends over at Jalopnik suggest, with sound reason, that what we're actually looking at is what we figured in the first place: that this is a one-off FF-based coupe being built for a private customer.
Perhaps the single biggest indicator doesn't lie in the drawings themselves, but the detail that everyone else seemed to have missed: at the same time as these drawings were submitted, Ferrari filed for another patent with the Italian government for the name SP FFX and the logo pictured above.

Evo takes a Ferrari F40 across the Alps

There are many great GTs we'd choose for a romp across the Alps. And Ferrari has made many of them. While we're not sure the hard-core, no-frills F40 would be our top choice for a transalpine journey, we certainly wouldn't turn down the opportunity.
Neither, it seems, could the guys at Evo. So when the British magazine's "secret supercar owner" - who keeps the editorial team stocked with exotic machinery - needed to get his F40 back across the mountains, he handed the keys over to Henry Catchpole, who was good enough to record and recount the experience in this latest behind-the-scenes video.
Needless to say it was a memorable experience, and one worth sharing.