2007 Ferrari F430 Berlinetta on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ugar Sahin Design's F is a radical Ferrari 458 in disguise

Look, Ferrari, your latest line of cars is arguably the best looking group of prancing stallions since the early 1970s. Even the rather dull California has gotten some attention, thanks to the new California T. But this, the Ferrari F from Ugur Sahin Design, is just better.
Believe it or not, that is based on a 458 Italia. It's like the designer has taken the very best aspects of the Pagani Huayra, Jim Glickenhaus' P4/5 and the Ferrari LaFerrari and combined them into one amazing package. We think it's positively stunning.
Now, obviously, there are some aspects that wouldn't work for a production car. For example, those rear blind spots are probably huge. But when a car looks this good, who really cares? In fact, we'd be willing to designate this Ferrari as the best looking car Ugur Sahin has penned, which is high praise indeed.

Ferrari names new F1 car F138

Don't call it the F150. Ferrari has officially announced it will name its newest Formula One car the F138. The machine is the 59th car Ferrari has built to compete in F1, and it's also the last of the company's F1 efforts to rely on a high-strung V8 for propulsion. F1 rules have changed for next year, forcing competitors to use smaller cylinder counts to get around the track. Ferrari has already said it will use a 1.6-liter turbocharged V6 to do its dirty work. That moves brings an end to the eight-year reign the V8 enjoyed.
Ferrari isn't saying much more about the 2013 car, and the only image we have to go on at the moment is the logo you see above. Stay tuned for more information, and in the interim, be sure to check out the painfully brief press release below.