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Ferrari takes over Rodeo Drive to introduce F60 America

Unless you own a very special Ferrari, the only way you were going to park on Rodeo Drive in Beverly Hills today was to walk there and sit down on a bench. Otherwise, occupying the length of the plutomaniac's thoroughfare was everything from a 1948 166 MM Barchetta, the very first Ferrari imported to the United States, to the brand new 458 Speciale A, introduced at the Paris Motor Show earlier this month. A collection of 60 significant Ferraris were on display to celebrate the marque's 60th anniversary as a US citizen, and it was the most impressive gathering of Italian metal we've seen since the company threw its 50th anniversary event at Pebble Beach a decade ago. How about a Le Mans class-winning 250 GTO, the 1954 375 MM Scaglietti Coupe that won best of show at Pebble Beach back in August, or one of the stunning 330 P4 race cars that was part of the 1-2-3 finish at Daytona in 1967? All parked on Rodeo Drive.
The special-est of them all received an introduction from new company chairman Sergio Marchionne, that being the F60 America. Only for the US, with all ten of them already sold for a reported $2.5M each, the F60 America reaches back to early America-branded offerings like the 340 and 375, and US-focused convertibles like the 1967 275 NART Spider, 1969 365 GTS4 Daytona Spider and 2005 575 Superamerica.
Unlike those Spiders, however, the F60 America is a voluptuous departure from the F12 Berlinetta it's based on, with the subtracted top opening up the flex of its hips, pairing nicely with the swell over the front fenders. As we told our photographer Drew Phillips, we're looking at the future of Pebble Beach, and you can enjoy it in the photos above or the rest of the Ferraris on display in the gallery below.

LaFerrari trading at double its list price

If you've been looking at the seven-figure price tags (plus or minus) on the latest batch of hypercars, and wondering how their manufacturers could possibly charge that much, consider that their predecessors typically traded at well above their list price as it is. The Ferrari Enzo, for example, listed for "only" $650k, but with production limited to 349 units, demand far outstripped supply, driving the mark-up into seven-figures. In fact Enzos are still selling for a million or more at auction. Surely Ferrari deserves a piece of that action itself, at least as much as the speculators... hence the $1.7 million sticker price on its successor LaFerrari.
Here's the thing, though: according to the latest reports, buyers are paying that much again just for the privilege of getting their hands on a LaFerrari. In other words, they're paying double the already sky-high asking price: as much as $3.4 million to put it in the same ballpark as the Lamborghini Veneno (whose production was even more limited) and the latest Legend edition of the Bugatti Veyron Vitesse roadster.
The story gets a bit more sane with its rivals, though: according to the analysis reported by Oracle Finance, the McLaren P1 is commanding "only" a $500k premium over list, and the Porsche 918 Spyder "just" $335k extra. However even less expensive new models from high-end automakers like the Lamborghini Huracán and Porsche Macan are reportedly commanding $50k and $10k premiums, respectively.

NHTSA fines Ferrari $3.5 million for missing reports

Ferrari will pay a $3.5 million penalty for family to comply with oversight requirements set forth by the National Highway Traffic Safety Administration.
The federal agency that oversees road safety in the United States announced Friday morning that Ferrari had not submitted early warning reports for the past three years. These reports help the agency identify potential or existing safety threats.
In the wake of the rolling recalls for defective General Motors ignition switches, there has been considerable scrutiny of NHTSA's handling - or mishandling - of these early warning reports. Friday's fine is an indication the agency is taking its enforcement mandates more seriously, albeit against a manufacturer that has no large-scale presence on American roads.