2010 Ferrari 599 Gtb Fiorano Hgte Package on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Kimi Raikkonen returns to Ferrari

The so-called "silly season" in Formula One conjured up all kinds of rumors, and most of them revolved around Kimi Raikkonen. Would the 2007 World Champion stay at Lotus? Would he switch to Red Bull to replace Mark Webber? Would he return to Ferrari?
Well now we have the answer. Ferrari has confirmed that the Finn is heading back to Maranello, where he will partner with Fernando Alonso starting next season in a two-year deal. That means Felipe Massa, who has been at Ferrari since 2006 but has struggled to keep up the pace since his catastrophic crash in 2009, will need to find a new seat.
The announcement opens up a series of questions as a game of musical chairs commences. Where will Massa go? Who will fill Raikkonen's seat at Lotus? And will Alonso tolerate the team bringing in another former champion and serious contender to challenge his position as number one at the top team? We'll just have to wait and see, but the move in and of itself demonstrates a certain businesslike lack of personal emotion on Kimi's part, having been unceremoniously dumped by Ferrari three years ago to make way for Alonso. Head on down below for the rather Raikkonenly brief announcement.

Ferrari builds one-off hybrid F12 TRS roadster

When Ferrari makes an open-top version of one of its V12 super-GTs, it typically comes in particularly low production numbers. Maranello only made 448 examples of the 550 Barchetta Pininfarina, 559 of the 575 Superamerica and 599 units of the 599 SA Aperta. What we have here, however, is not just the first F12 roadster we've seen yet, but also the most exclusive.
Called the F12 TRS, it's obviously based on the F12 Berlinetta, but with some key modifications. Not the least of which is the open-top body-style (which may or may not have a folding roof mechanism of some kind), coupled with some unique bodywork like a cowled rear deck and reshaped hood. But the TRS (which we can only assume is some tribute to the 250 Testa Rossa) is also said to pack an F1-derived KERS hybrid assist, presumably similar to the one in the LaFerrari - or more poignantly, in the 599 HY-KERS concept - to give the 6.3-liter V12 even more juice than the prodigious 730 horsepower it produces in stock Berlinetta form.
The vehicle, apparently spotted in the garage at the company's Fiorano test track, appears to be a one-off built by Ferrari's Special Projects division for one discerning and evidently very wealthy customer who is said to have paid $4.2 million for the privilege.