2008 Ferrari 599gtb F1 Red Beige Leather Carbon 20 Daytonas Recaros 8,000 Miles on 2040-cars

Auto blog

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari F150 Enzo-successor takes some loud laps at Fiorano

From recent spy shots to leaked information, we're starting to get a good idea about just how amazing the unnamed successor to the Ferrari Enzo will be, but now we've finally gotten to see some video of the car testing at the Fiorano Circuit in Italy. This video not only gives us an earful of the car's screaming engine and rumbling exhaust note, it also affords us a view of the car without its fish-face camouflage that it has been caught wearing recently.
The video shows the new supercar testing around the 12-turn, 1.877-mile track with an Enzo, and it is interesting to hear the differences between the 651-horsepower Enzo and its reportedly 950-hp hybrid successor. Scroll down to watch the newest Ferrari going through some track testing, and be sure to turn your speakers up.