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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

F1 driver underestimates talent needed for wet-weather burnout

Whoops. That's a word nobody wants to hear in racing, and that's especially true in Formula 1, where the cars cost untold millions to design, develop, build and operate. In other words, just about any 'whoops' is an expensive 'whoops.'
Kamui Kobayashi, who made his F1 debut in 2009 driving for Toyota, has always been known as a bit of a wild card in the sport. He is notoriously difficult to pass, driving as he does with seemingly reckless abandon, and he's not afraid to get tangled up with the world's best drivers in the world's fastest race cars.
That brash attitude sometimes serves him well. Other times... well, not so much. See what happens with Kobayashi tries to show off in a Ferrari F1 car for fans on a wet track in Moscow in the twin videos below.

Ferrari names new F1 car F138

Don't call it the F150. Ferrari has officially announced it will name its newest Formula One car the F138. The machine is the 59th car Ferrari has built to compete in F1, and it's also the last of the company's F1 efforts to rely on a high-strung V8 for propulsion. F1 rules have changed for next year, forcing competitors to use smaller cylinder counts to get around the track. Ferrari has already said it will use a 1.6-liter turbocharged V6 to do its dirty work. That moves brings an end to the eight-year reign the V8 enjoyed.
Ferrari isn't saying much more about the 2013 car, and the only image we have to go on at the moment is the logo you see above. Stay tuned for more information, and in the interim, be sure to check out the painfully brief press release below.