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Ferrari reports fewer sales, more profit to prove strategy is working
Thu, 01 Aug 2013Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.
Race Recap: 2014 Bahrain Grand Prix is racing like you dream about
Sun, 06 Apr 2014Well. What a race.
The first line of last year's Bahrain Grand Prix recap was, "The sand, the wind, the penalties, the contact and the one crash - all of them collided to make the Bahrain Formula One Grand Prix a surprise affair from day to day and lap to lap." This year the sand stayed mostly off the track and the wind limited its gusts to the back side around Turn 11, but everything else carried over into this 2014 F1 season.
There were penalties issued, penalties given, contact from the first lap and an astonishing crash that made the race even more exciting than it already was. Or rather, two races, because the Mercedes AMG Petronas cars are so good - and both their drivers are so good - that every pilot is still racing for third unless one of The Silver Arrows trips up. But even the race for third was riveting. As well as that for fourth, fifth, sixth, and every position back to about eleventh, all through the race. At times it seemed like the producers were so unused to having to follow actual on-track passing that they weren't sure which camera to switch to; there was so much action for all 57 laps, sometimes two or three passing moves on the same lap to go along with the close racing throughout, that we saw more passes in replays than live.
Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis
Tue, 05 Mar 2013The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.