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Ferrari releases teaser video for 458 Speciale

As is the specs weren't enough, Ferrari is helping us get ready for the reveal of the 458 Speciale at the Frankfurt Motor Show with a short teaser video. You won't get much in the way of a full-body modeling session, naturally, but there are plenty of close-ups of its intakes, scoops, vanes, seriously racy bucket seats and lots and lots of carbon fiber.
And showing how omnipresent on-camera surveillance can sometimes be a good thing, the harder 458 has already been caught being tinkered with in digital photos taken at Maranello. For the moving pictures, however, there's that video below.

Electro super star Deadmau5 selling kitty-themed Ferrari 458

Are you a huge fan a electronic dance music, Internet memes, and in the market for a customized Ferrari? Then today is your lucky day. EDM star Deadmau5, real name Joel Zimmerman, is selling his Ferrari 458 Spider on Craigslist. He calls it the Purrari, and it features a full-body wrap of the eight-bit Nyan Cat, pink brake calipers, prancing cat logos, a Purrari emblem 6,500 miles on the odometer. It's currently located in Toronto, Canada, with an asking price of $380,000. Any amount offered over that is being donated to the Toronto Humane Society.
In addition to the car, the buyer gets an iPod full of "nyancat songs" and a meeting with Zimmerman to say goodbye to his Purrari over a cup of coffee. If you're not in the Toronto area, he is willing to ship the feline automobile anywhere in North America. Obviously, a blue, cat-themed Ferrari isn't to everyone's taste, so Zimmerman can remove the wrap at the buyer's request... though he won't be happy about it.
If you're curious why Zimmerman would sell such a personalized item, it appears a new supercar has his eye now. On May 28, he tweeted about driving a McLaren 650S and announced the Purrari would go up for sale soon. We can only imagine what theme his next ride gets.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.