2009 Ferrari 430 2dr Cpe on 2040-cars

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LaFerrari testing with turbo V6 F1 engine?

If Ford went and tested a NASCAR engine in a production Ford Fusion, it'd just be silly. Ferrari testing its new 1.6-liter, turbocharged V6 Formula One engine in a LaFerrari hypercar is not silly - it's excellent.
Now, we can't be certain if the video shown above is actually Ferrari's new F1 powerplant. Based on the big roof-mounted intake, the weird sounds coming from the camo'd LaFerrari and the teasers we've been hearing from other F1 engine providers, the race engine is a tantalizing idea.
The other possibility, perpetuated by our friends over at Road & Track, is that Ferrari is using the LaFerrari to test a next-generation powerplant. That looks good on paper, but this car strikes as being far too loud for any road legal engine. What do you think? What's Ferrari up to at Fiorano? Scroll down for the video and then let us know in Comments.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

2015 Ferrari California T [w/video]

I'll never forget the day I bought my very first Ferrari. It was a bright-red F40, I'd saved up for it for what felt like an eternity and I couldn't wait to get home so I could park it next to my other four-wheeled piece of pride and joy, a stealth-black Lamborghini Countach, so I could compare their blunt-edge, wedge-like shapes and massive spoilers in microscopic detail.
The year was 1987, and the event felt like the pinnacle of my life's achievement. Though both of my Italians had been die-cast in 1/18th scale, I coveted the two supercars with the verve of a true collector, taking in the intricacies of their engine bays, opening their doors and turning their working steering wheels. In reality, the two could have hardly been more different, and yet they both looked like finely crafted perfection to my seven-year-old eyes, their questionable day-to-day practicality completely overshadowed by their unquestionably exotic shapes.
More than two decades later, I'm belting myself into the driver's seat of the 2015 Ferrari California T, the first turbocharged Ferrari since the F40 went out of production in 1992. The Tuscan countryside spreads out ahead, a twisting barrage of two-lane roads on the agenda, and I can't help but reminisce of my much younger self as I twist the red key and thumb the equally red ignition button on the steering wheel.