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Ferrari celebrates 10 million Facebook fans, animates Montezemolo

Kia has 2.1 million fans on Facebook, though we'd wager that far more people worldwide own Kias than are fans of the Korean automaker's page. On the other hand, Ferrari, whose owners number just a lucky few, has a legion of fans counted in the millions. In fact, the Facebook page for the Italian automaker just surpassed 10 million Likes.
To celebrate this social media milestone, Ferrari has put together this cute little video below, featuring chairman Luca di Montezemolo, as well as a few other animated guest appearances.
For comparison's sake, major corporations like Pepsi have 9.1 million fans, Kohl's has 9.7 million fans, and Wal-Mart has 25+ million fans. For a car company that sells a few thousand units a year, 10+ million upstretched thumbs is quite the following.

Ferrari 412 picks up a teak cargo bed

While marques like Porsche and Lamborghini having already branched out into SUVs, with Bentley and Maserati soon to follow, Ferrari remains one of the few high-end automakers that refuses, for better or worse, to follow suit. But the boys in Maranello never said anything about a pickup.
That's precisely what we have here, although as you might have guessed, this was not (unlike the similar treatment BMW applied to the previous M3) a factory-authorized conversion. Instead it was undertaken by the London Motor Group, parent company to the London Motor Museum and London Supercar Workshop. It's based on a late-80s Ferrari 412, the 2+2 coupe that preceded the 456 GT, which in turn was replaced by the 612 Scaglietti and then the FF, itself Ferrari's first hatchback. In other words, it comes from a line that was ripe to mark a first in terms of Ferrari body-styles.
The one-off retains the 4.9-liter V12 and just about everything forward of the cabin. But behind it's got a three-foot pickup bed lined in teak. The London outfit also gave it a twin-barrel hood scoop, variable exhaust and a custom Bang & Olufsen sound system to round it out. The vehicle is set to feature on the History Channel's Ultimate Wheels, alongside a VW camper, Ford Mustang, Group B-inspired Audi and a unique Bristol.

Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.