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Drive inks 10-episode deal with NBC Sports Network

Today is a good day for Chris Harris, Mike Spinelli and Matt Farah, the hosts of the entertaining YouTube series Drive. The show has officially moved from the world of online video and become an actual, honest-to-goodness television show.
In addition to its YouTube exploits, which will continue, ten episodes of the show will air on the NBC Sports Network. The debut will run this Saturday, and coincide with NBCSN's coverage of the 2014 Monaco Grand Prix. From the sounds of it, this first episode should be unlike anything the trio could do on the Internet.
The team is going on a Top Gear-like trans-European adventure in a Mercedes-Benz SLS AMG Black Series, a Ferrari F12 and a McLaren 650S. The three will converge on Monaco, and explore the legendary atmosphere that surrounds the principality when the Formula One World Championship rolls into town.

Apple announces CarPlay in-car iPhone interface

Apple, maker of tech items like the iPhone, iPad and Mac line of computers, is extending its reach into the automotive market, making a fairly big announcement ahead of the Geneva Motor Show. No, it hasn't bought Tesla (yet). Instead, Apple has announced CarPlay, an all-new means of controlling an iPhone through your car.
Now, this doesn't strike us as some gimmicky thing. It's become increasingly common for automakers to take advantage of the high-speed data streams its customers enjoy on their smartphones in order to integrate navigation, traffic, audio and other infotainment items into a car's touchscreen interface. The Chevrolet Spark and Sonic are two prime examples of this move, using an iPhone's data stream for Siri integration and data for a third-party navigation app.
Owners will be able to plug in their iPhones to their cars via the USB port and gain control of a number of the device's functions, all through a car's touchscreen.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.