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Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

'Ferrari' is an oft-banned search term in China, but why?

The Internet has been a boon for car enthusiasts; after all, information about any car ever made is available at a few taps of the keyboard, whenever you'd like. Unfortunately, some Chinese motor heads are not quite as lucky because state censors have been intermittently banning searches for Ferrari on the country's micro-blogging sites, according to Time.
The problem has nothing to do with Maranello's supercars; it's what they represent. The Prancing Horse has become the symbol for so-called "princelings," wealthy young Chinese who use their parents' privileges in the Communist elite to afford luxuries.
The first bout of censorship came in 2011 when the son of then-high-ranking politician Bo Xilai was spotted cruising around Beijing in a red Ferrari, a vehicle much more expensive than he should have been able to afford. It started trending on Chinese social media, and censors began blocking searches for Ferrari in the car's red color. The Italian brand was censored again briefly in 2012 when a Chinese investor crashed his Prancing Horse into two other cars in Singapore.

Ferrari California T is a topless turbo turismo

As expected, Ferrari has today officially pulled the covers off the latest version of its front-engined California grand tourer ahead of the car's impending live debut at the Geneva Motor Show. The headline news, again as expected, is a new 3.9-liter turbocharged V8 engine. Ferrari promises zero turbo lag from its innovative new engine, which is rated at 560 horsepower and 557 pound-feet of torque.
That's 70 more horses than the last California, which, coupled with its 49-percent increase in torque, allows the new California T to accelerate from 0-62 miles per hour in 3.6 seconds. Fuel mileage is improved by 15 percent, and emissions are down 20 percent. Also, for what it's worth, Ferrari promises "the most exhilarating soundtrack any turbo has ever yielded." Sounds pretty good to us...
There's plenty more of interest besides the new turbocharged engine, such as the retractable hardtop that turns the four-seater into a convertible in 14 seconds, improved steering response, reduced roll and pitch when cornering and carbon-ceramic brakes.