2000 Ferrari 360 Modena Coupe 2-door 3.6l on 2040-cars

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Tax The Rich goes slow-mo with a Ferrari F50

What is it about slow-motion video that makes everything so much cooler? Whether it's as simple as slapshot during a hockey game or as complex as a hypercar, filming in slow motion adds a new sense of depth, technicality and beauty to the subject. That's especially true when the video in question includes a rare Ferrari F50 and the team from Tax The Rich.
One Autoblog staffer called it "mesmerizing" the first time he watched it, and we're certainly inclined to agree. The F50 has never been a very pretty car, but in this setting, it's somehow incredibly compelling, as it drifts around a corner and does donuts at an agonizingly slow pace. Scroll down for the entire video, and let us know what you think in Comments.

Race Recap: 2014 US Grand Prix goes the English way yet again

Thankfully, the weekend's Formula One dramas all concerned events that happened off the track, with both Caterham and Marussia going into administration, after which a rumored boycott by the small teams was avoided. That gave the 18 drivers left on the grid freedom to focus on making the most of the Texas sunshine for Sunday's US Grand Prix.
Having finished two Free Practices behind teammate Mercedes AMG Petronas teammate Lewis Hamilton, the second one just .003 behind, Nico Rosberg said he had speed in hand and proved it during qualifying, beating Hamilton to the top spot by four-tenths of a second. Williams drivers Valtteri Bottas and Felipe Massa came behind, followed by Daniel Ricciardo in the Infiniti Red Bull Racing, Fernando Alonso in the Ferrari, the McLaren duo of Jenson Button and Kevin Magnussen, Kimi Räikkönen in the second Ferrari, and little-team Sauber bursting out of the storm clouds into tenth, Adrian Sutil making the team's first-time Q3 appearance all year.
When it came time to race, the carbon-fiber fisticuffs began on the first lap.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.