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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Pininfarina Sergio gets its glass on for production [UPDATE]

UPDATE: We've received confirmation from Ferrari on certain details of the Sergio's production, and have updated the text below accordingly.
It's been nearly a year and a half since Pininfarina unveiled the Sergio at the 2013 Geneva Motor Show, and now Ferrari is putting it into production - albeit with a few modifications.

Ferrari reveals pair of tailor-made specials in Shanghai

For most people, buying a new Ferrari - heck, even a used one - would be a special occasion all on its own, not to mention a rare privilege. But to make the experience all the more special, the Prancing Horse marque offers its Tailor-Made personalization program. The service just reached the Asia-Pacific region for the first time with the new Tailor-Made Centre in Shanghai, and to mark its inauguration, Ferrari has revealed two new special editions - both based on V12 GTs and inspired by horses - specifically for the Chinese market.
First up is the F12 Berlinetta Polo Edition pictured above. The special F12 is distinguished by a white and blue theme, the exterior decked out in Bianco Italia Opaco (read: fancy white) with navy blue offset racing stripes, and the interior carrying an inverse take on the same featuring dark blue leather upholstering with white stitching, stripes and trim.
Those looking for more traction and versatility might be more intrigued by the FF Dressage Edition. The four-seat, four-wheel special gets a piano black exterior and a reddish saddle brown leather interior with grid-pattern stitching (pictured inset at right).