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Ferrari pays tribute to Niki Lauda with one-off 458
Mon, 25 Nov 2013Though Niki Lauda may today be chairman of the Mercedes F1 team, anyone who's seen Rush will know that he's inexorably tied to Ferrari. And it's that bond that Ferrari has celebrated with this special-edition 458 Italia.
Commissioned by an evidently dedicated fan through Maranello's Tailor Made program, this one-off 458 features a red paintjob with white roof and gold wheels. It's a livery that apes the cars Lauda drove for the Scuderia in the mid-70s, and carries through with tricolore racing stripes over the roof and throughout the red-stitched black leather interior.
Not the most subtle treatment we've seen, but then the Italia is hardly a subtle car to begin with. Lets just hope this particular example manages to steer clear of going up in flames as have so many 458s - and one notable 312 T2. Feel free to read more in the press release below.
Ferrari production to increase under Marchionne
Sun, 14 Sep 2014The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.
F1 driver underestimates talent needed for wet-weather burnout
Sun, 21 Jul 2013Whoops. That's a word nobody wants to hear in racing, and that's especially true in Formula 1, where the cars cost untold millions to design, develop, build and operate. In other words, just about any 'whoops' is an expensive 'whoops.'
Kamui Kobayashi, who made his F1 debut in 2009 driving for Toyota, has always been known as a bit of a wild card in the sport. He is notoriously difficult to pass, driving as he does with seemingly reckless abandon, and he's not afraid to get tangled up with the world's best drivers in the world's fastest race cars.
That brash attitude sometimes serves him well. Other times... well, not so much. See what happens with Kobayashi tries to show off in a Ferrari F1 car for fans on a wet track in Moscow in the twin videos below.