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Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

2015 Dodge Charger darts into NY traffic

Meet the refreshed 2015 Dodge Charger; notice anything different? You would have to be pretty farsighted to miss the sedan's new Dart-like nose, and it's likely going to be quite polarizing to the car's fans. Gone are the previous furrowed, aggressive headlights in favor of a wider, friendlier look.
While the more rounded headlights and narrower grille are going to be the first thing most people notice, Dodge claims its designers have made changes to nearly every panel on the Charger. The hood dips down deeper at the front, and the doors show off a more angled version of the car's shoulder blister. LED running lights and taillights are standard on all models, and SXT and RT trims get LED foglights. Even though the front might not be as intimidating, Dodge has hung onto the sedan's muscular stance with angular contours making up the rest of the redesign.
Under the hood is the same engine range you've come to know over recent years. Both the 5.7-liter V8 and the 3.6-liter V6 return for 2015, with the Hemi making 370 horsepower and 395 pound-feet of torque, and the standard Pentestar outputting 292 hp and 260 lb-ft. All models are now equipped with Chrysler's TorqueFlight eight-speed automatic as standard. Fuel economy for V8 Chargers is predicted at 16 miles per gallon city and 25 mpg highway, compared to 15 mpg / 25 mpg last year with a five-speed automatic. All models also come with electric power steering, and the axles are cast from aluminum to save weight.

Chrysler expecting up to 200,000 9-speed transmissions for 3 models this year

Striving for improved fuel economy, we already knew that Chrysler will begin using a nine-speed automatic transmission in some of its new products this year, but what we haven't known is that volume at which this gearbox will be used. According to Bloomberg, Chrysler CEO Sergio Marchionne has been quoted as saying that the automaker expects to sell close to 200,000 units equipped with this new transmission in 2013. Those gear-rich trannies will be spread out across three models, consisting of the redesigned Chrysler 200, the still-unnamed Jeep Liberty replacement and the Dodge Dart.
This transmission should play a pivotal role in making Chrysler vehicles more competitive in their respective segments. Just for comparison, one of the Dart's key competitors, the Toyota Corolla, still uses a four-speed automatic, and a previous report indicates that the next-generation 200 could get up to 38 miles per gallon on the highway, which is better than most non-hybrid midsize sedans on the market. Marchionne says that the new Jeep model is expected during the second quarter of this year, but there is no word as to when the new 200 or nine-speed Dart will debut, but clearly Dodge would like to have the transmission in its compact yesterday. As for that volume figure, it definitely doesn't seem out of reach since the Dart, Liberty and 200 combined for a total of more than 225,000 units in 2012.
How many more gears can we expect in future cars? Probably not many more, since the CEO of transmission-builder ZF, Stefan Sommer, previously stated that nine speeds was the "natural limit" for transmissions.