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Weekly Recap: Things you might not know about the 2015 Dodge Charger and Challenger Hellcats

If you're an enthusiast, and you don't know that Dodge spawned another Hellcat this week, you really must have been living in cave. The 2015 Dodge Charger SRT Hellcat is probably the biggest news for enthusiasts since the reveal of, well the 2015 Dodge Challenger SRT Hellcat.
But, there are some things you might not know or might have missed about the new Charger and Challenger Hellcats. For starters, reports that the Hellcat production would be limited to a low volume are not true.
"We have not capped the Hellcat on either the Challenger or the Charger," Dodge CEO Tim Kuniskis said.

Roadkill pits every project car against each other

The guys behind Motor Trend's monthly Roadkill series have collected nine of their favorite project cars from their videos and pitted them against each other in a battle royale to determine a winner. It's 44 minutes long, but it's completely worth the investment of time.
The cars run the gamut from a 1973 Chevrolet Ramp Truck, a 1975 AMC Pacer and a legitimately impressive 1967 Chevy Camaro, and they are pitted against each other to see which is the fastest around an autocross course. The drivers include Roadkill's two hosts and Motor Trend's Johnny Lieberman and Carlos Lago. It's reminiscent of the best episodes of Top Gear and worth a watch.
So it's the weekend - the perfect time to relax. Grab your preferred beverage, get comfortable and enjoy 44 minutes of some seriously ratty but utterly cool project cars as they are throttled within an inch of their lives (or past it). Scroll down to check out the video.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.