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Dodge hoping Fast & Furious appearance gives Dart a sales jolt [w/video]

According to Automotive News, Chrysler is hoping Fast & Furious 6 will be kind to the Dodge Dart. While the compact sedan doesn't actually show up in the film, Dodge has partnered up with the movie franchise for a new ad featuring the Dart.
Chrysler hasn't exactly seen the high sales numbers it was originally hoping for with the new sedan, thanks in part to a couple of missteps. For starters, most early-production vehicles were only offered with a manual transmission. Analysts believe Chrysler squandered around 95 percent of potential Dart sales because automatic transmission options weren't immediately available.
Right now, the Dodge Dart rakes 19th among compact cars, pulling down 31,064 sales through April. Last month was the company's strongest, with 8,099 units moving off of dealer lots. Unfortunately, the model has also been handicapped by its older sister, the Avenger. With Chrysler throwing heavy incentives at the aging sedan, many consumers have taken advantage of a better deal with the slightly larger, more powerful Avenger.

2013 Dodge Challenger R/T Redline revs into Chicago

When Dodge released the Challenger Rallye Redline last year, it brought a new dimension of styling to the car's classic muscle car lines, but it was only available in V6 form lacking the oomph to back up its sinister appearance. To remedy that situation, Dodge is unveiling the Challenger R/T Redline, powered by a Hemi V8 engine, at the Chicago Auto Show.
Other than the extra cylinders, most of the R/T's Redline package carries over from the Rallye model including the custom-look 20-inch black chrome wheels with red paint accents, but the R/T version of the package gets more of a retro look to the side stripes with graphite graphics featuring Redline lettering. Cars equipped with the six-speed manual transmission will get a performance-tuned, low-restriction exhaust allowing the engine to produce 375 horsepower and 410 pound-feet of torque; cars with the five-speed auto are rated at 372 hp and 400 lb-ft, but they do offer a bright chrome Mopar t-handle shifter and steering wheel paddle shifters.
The R/T Redline Group is offered only on cars painted in Billet Silver, Granite Crystal, Bright White and Pitch Black, and it adds just $1,995 to the MSRP of the Challenger R/T (starting at $31,990) and the Challenger R/T Plus (starting at $33,990), which adds features like Nappa leather and Boston Acoustics speakers.

Ron Burgundy returns for four more Dodge Durango ads

Dodge has released several more of its Anchorman 2-themed commercials, starring Will Ferrell as inept newsreader Ron Burgundy. The four spots, one of which is a sequel to a previous commercial, follow roughly the same pattern as previous ads, with Ferrell's Burgundy misunderstanding or generally making a fool of himself. For some of the ads, though, Burgundy is selling more than just Durangos - the red-suited host of San Diego's most watched news broadcast shilling the entire Dodge lineup.
We've included all four ads down below, and you can also hope over to our original posts to see some of the older commercials. Oh, and if you're getting tired of these - we aren't, aside from the Do-dge spot - just remember that Ferrell reportedly filmed around 70 ads for Dodge.