2006 Laramie/5.9 Cummins/4x4/sunroof/nav/leather/new Tires/extremely Clean on 2040-cars

Auto blog

I sold my Viper, but the memories I'll keep

The following is written by auto industry veteran Tow Kowaleski. The words are his own, but the memories now belong to everyone thanks to his willingness to share. If you're an industry veteran with a story to share, contact us at tipsATautoblogDOTcom.
It became the flame that started the fire of belief in the next life of Chrysler.
I just sold a car. Nothing new. Millions do it every day. But my car was a 1995 Dodge Viper, so maybe it was a bit more unique since just 12,000 were built. And like others selling a car that's been a part of the family for close to 20 years, this was a confluence of emotions for me. I was sad to see it go, but happy to have the cash and one less big, shiny, under-utilized object in my life.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2015 Dodge Challenger SRT Hellcat has 707 glorious horsepower [w/video]

Hold onto your butts. "600-plus horsepower" is what we were told to expect from the 2015 Dodge Challenger SRT with its 6.2-liter supercharged Hellcat V8 engine. But as we've just learned, those were incredibly conservative numbers. Dodge has officially announced that the range-topping Challenger will hit the asphalt with 707 - seven hundred and seven - horsepower, making it the "most powerful muscle car ever."
Of course, 707 hp is only part of the story, as the Hellcat has also been confirmed to produce 650 pound-feet of torque. All that power will run exclusively to the rear wheels through an eight-speed automatic transmission that differs from other Challengers. The new gearbox, 8HP90 (rather than the 8HP70) is "upgraded to handle the extra power and torque," says Dan Reid, SRT's manager of product design and motorsports.
We certainly hope you're prepared to spend a ton of money replacing tires.