2006 Dodge Ram 1500 Slt Mega Crew 4-door 5.7l 4x4 on 2040-cars

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Ralph Gilles responds to Dodge rumors, says brand is 'here to stay'

This is why we love Ralph Gilles. While in Italy hanging out with a group of Viper Club members in Europe, the SRT boss took the time to respond to a question directed at him on Instagram in regards to the future of Dodge.
Recent reports have painted a bleak picture for Dodge, but Gilles defended Chrysler's full-line brand by stating that the rumors are, "all rumors, Dodge is here to stay! It may get more focused going forward but not killed!" The idea of a "more focused" Dodge brand could lend some credibility to reports that the Grand Caravan and Durango are on their way out, which would leave Dodge solely as a car, or car-based, automaker.

eBay Find of the Day: 1994 Dodge Viper RT/10 with 504 miles

It's typically hard to find early examples of the Dodge Viper that haven't been crashed or modified, but one eBay seller has a showroom-fresh version of the V10 roadster up for sale worthy of an eBay Find of the Day.
With just 504 miles on the odometer (according to the description and not the images) and "no defects at all," this 1994 Viper is a rare find indeed. Tack on the Buy It Now price of just $37,500 and it seems like a steal - especially when checking out the prices and conditions of other early Vipers currently listed on eBay.
Even after spending months ogling the all-new 2014 SRT Viper, it's hard to ignore the raw beauty of the original open-top model. From the three-spoke wheels to the calf-searing side pipes, everything about this Viper looks just the way it did when it rolled off the line almost 20 years ago. The seller even says that the top and windows have never been installed meaning there are no scratches anywhere on this car!

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.