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Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

2015 Dodge Viper price drops $15k for 2015

We recently saw updated specs and new trims of the 2015 Viper, but it looks like the folks at Dodge were saving the biggest surprise for last. Prices on all levels of the American sports car are seeing an immediate, across-the-board price cut of $15,000; even 2014 models still remaining on dealer lots.
The new MSRP for the 2015 Viper in its base SRT trim now starts at $84,995, and when the TA and GTS come to the lineup later next year, they start at $100,995 and $107,995, respectively. The move seems like a swing for the fences that might help to quell slow sales.
Obviously, current Viper owners might be somewhat peeved that their investment was just re-priced by the company. However, to assuage some of their concerns, Dodge is giving all fifth-gen owners a certificate worth $15,000 towards the purchase of a new one, which comes in addition to the price reduction.

Mopar '13 Dart priced from $25,485*

For the past few years, Chrysler's Mopar in-house tuning division has created its own one-off versions of several cars in the automaker's portfolio, including the Mopar '10 Challenger, Mopar '11 Charger and Mopar '12 300. For 2013, the black-and-blue up-do has been given to the new Dart compact, and Chrysler has announced that the limited-edition sedan is now available for order, priced from $25,485, not including *$995 for destination.
Like previous Mopar edition vehicles, the Dart is painted in a signature Pitch Black exterior with an offset blue racing stripe. The sedan sits seven millimeters lower to the ground and gets visual add-ons like a chin spoiler, decklid spoiler and rear diffuser, along with gloss black 18-inch alloy wheels.
Performance wise, the Dart's 1.4-liter MultiAir inline four-cylinder engine remains, producing 160 horsepower and 184 pound-feet of torque, mated to a six-speed manual transmission. The Mopar car gets a sport-tuned exhaust system along with revised power steering calibration and beefier brakes.