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Dodge Charger Hellcat hitting 60 in 2.9 seconds on drag radials?

The Dodge boys and their cousins from SRT have shoehorned the same 707-horsepower, 6.2-liter supercharged V8 into both the Dodge Challenger and Charger. The former being a two-door, it's lighter than the latter four-door sedan. So it would stand to reason that the Dodge Challenger SRT Hellcat would be the quicker of the two, right?
Only that's not necessarily proving to be the case. On stock rubber, yes, the coupe beats the sedan: Dodge quotes a 0-60 time of 3.7 seconds for the Charger SRT Hellcat and 3.5 for the Challenger. Same gap across the quarter-mile: 11 seconds flat for the Charger versus 10.8 seconds for the Challenger. But according to recent reports, the story changes when you put both on drag radials.
While visiting Chrysler HQ in Auburn Hills, MI, TorqueNews.com caught wind of performance figures for the Charger Hellcat on drag tires: 0-60 in a mind-blowing 2.9 seconds and a quarter-mile in just 10.7. The latter figure just barely pips the Hellcat-powered Challenger's NHRA-certified figure of 10.8, making the Charger not only the fastest sedan on the market, but also the fastest muscle car. What isn't immediately clear, however, is whether the drag radials in question have any tread on them and are street-legal, or if they're pure slicks confined to a closed strip.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge CEO and Gas Monkey Garage dissect the 10-second Challenger Hellcat

So far, whenever we've seen the 2015 Dodge Challenger SRT with its 707-horsepower, supercharged Hellcat V8, the muscle car has been smoking its tires. Dodge is finally proving that the SRT can do more than ruin perfectly good sets of rubber, though. In it's latest video, company CEO Tim Kuniskis hands the Hellcat off to the guys from Gas Monkey Garage to show how quickly the automaker's most powerful model can make it down the drag strip.
Of course, the only fitting contender to race against Dodge's latest top muscle car is its grandpa - a Hemi-powered 1971 Challenger, in this case. Before getting to the main event, the hosts also show off some of the SRT's unique features like the blanks in the grille that feed the intercoolers. We'll go ahead and spoil that the Hellcat makes its pass in the 10-second range, and the video admits the tires on the production version would take just a touch longer to cover the quarter-mile. However, you have to watch film to see just how quick it actually goes. Scroll down to see a classic example of American muscle drag racing against its modern legacy.