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Dodge hoping Fast & Furious appearance gives Dart a sales jolt [w/video]

According to Automotive News, Chrysler is hoping Fast & Furious 6 will be kind to the Dodge Dart. While the compact sedan doesn't actually show up in the film, Dodge has partnered up with the movie franchise for a new ad featuring the Dart.
Chrysler hasn't exactly seen the high sales numbers it was originally hoping for with the new sedan, thanks in part to a couple of missteps. For starters, most early-production vehicles were only offered with a manual transmission. Analysts believe Chrysler squandered around 95 percent of potential Dart sales because automatic transmission options weren't immediately available.
Right now, the Dodge Dart rakes 19th among compact cars, pulling down 31,064 sales through April. Last month was the company's strongest, with 8,099 units moving off of dealer lots. Unfortunately, the model has also been handicapped by its older sister, the Avenger. With Chrysler throwing heavy incentives at the aging sedan, many consumers have taken advantage of a better deal with the slightly larger, more powerful Avenger.

2014 Dodge Journey Crossroad

Watchers of the auto industry will notice a theme among the formerly bankrupted American automakers, General Motors and Chrysler. There are the post-bankruptcy vehicles, and the pre-bankruptcy vehicles. The former, in the case of Chrysler, include the Jeep Grand Cherokee, as well as the 200 and 300. For GM, there's the Cadillac ATS, Chevrolet Impala and Buick Encore, among others. These vehicles have the freshest styling, with sharp exteriors and well-crafted interiors, as well as advanced powertrains and well-sorted chassis.
As for the pre-bankruptcy vehicles, they tend to be easy to spot. Most suffer from inferior driving dynamics, cheaper interiors, poorer fuel economy and often homely looks (we know, there were some decent cars before the bankruptcy, but they were pretty heavily outweighed by the bad ones). Think late, last-generation Chevrolet Impala or Chrysler 200. Increasingly, though, we're seeing vehicles that split the balance between pre- and post-bankruptcy. Vehicles like the Dodge Journey.
The Journey debuted in 2007 as a 2008 model year vehicle, meaning it should fall into the latter category. But heavily breathed upon in 2011, it now enjoys a new, 3.6-liter Pentastar V6, a big, critically acclaimed touchscreen display and in the case of today's tester, a new-for-2014 Crossroad spec.

Mopar '13 Dart will roll into Chicago next week

We think this officially counts as a tradition. Every year going back to 2010, Mopar has rolled out a limited edition version of a popular product from the Chrysler Group portfolio. First it was the Mopar '10 Challenger, then the Mopar '11 Charger, then last year's Mopar '12 300, and this year it will be the Mopar '13 Dart, which will make its official world debut next week at the 2013 Chicago Auto Show.
Limited in number to just 500 units, the Mopar '13 Dart is no mere appearance package, though the demeanor of the Dart will be murdered out with a gloss black finish, gloss black 18-inch wheels, a set of Mopar blue stripes and a mean-looking Mopar ground effects kit. Likewise, the interior is touched up with leather seats (a blue one for the driver and black hides for the passengers), gloss black and black chrome trim, blue accent stitching, a sport pedal kit and other Mopar interior accessories.
Turning our attention back to the mechanical bits, the Mopar '13 Dart comes with the car's most powerful engine, a turbocharged 1.4-liter MultiAir four (shared with Fiat 500 Abarth) that's paired with a manual transmission. Those big, black wheels get wrapped in low profile 225/40R18 performance tires, and keeping everything in check is an upgraded brake kit with slotted rotors. The steering has also been calibrated for performance, the suspension lowered seven millimeters, and the exhaust tuned for better engine breathing.