1969 Dodge Charger Daytona on 2040-cars

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Chrysler banks $507 million in Q2, trims 2013 earnings forecast

Chrysler has some good news and some bad news. First, profits were up 16 percent over the second quarter of 2012, bringing the Auburn Hills, Michigan-based manufacturer $507 million on the back of strong demand for trucks and SUVs (a recurring theme this quarter, particularly in the US). Q2 revenue was up as well, from $16.8 billion in 2012 to $18 billion in 2013. The bad news is that the Pentastar's overall earnings forecast for net income in 2013 has been trimmed from $2.2 billion to between $1.7 and $2.2 billion, according to Automotive News.
In addition to the adjusted net income forecast, Chrysler tweaked its operating profit from $3.8 billion to between $3.3 and $3.8 billion. This has gone largely unexplained by Chrysler, perhaps hoping the news of a three-percent increase in its transaction prices for Q2 will allow it to sweep this adjustment under the rug.
The star of the show for Chrysler has been its US sales, which saw a 10-percent jump, both bettering the industry average of eight percent and improving over the same stretch of 2012. As with the increase in transaction prices, Chrysler has the new Ram pickup and Jeep Grand Cherokee to thank. Perhaps most worrying from this report, though, is that every brand in the automaker's stable saw an increase in sales... except for the Chrysler brand itself.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Saleen SA-30 Mustang, Camaro and Challenger help celebrate the big 3-0

After 30 years of tuning performance cars and building racecars, Saleen is celebrating its racing heritage with a limited-production car line called SA-30. Based on the Ford Mustang, Chevrolet Camaro and Dodge Challenger, Saleen will only build 10 of each SA-30 model at a base price of $95,000.
For that money, buyers will get upgraded suspension, brakes and engines, and while the power figures have not been released for the SA-30 620 Camaro and SA-30570 Challenger models, the SA-30 302 Mustang will be the top performer with 625 horsepower. Each car will be painted up in a custom pearl white hue with black and yellow accents, and get white wheels shrouding yellow powder-coated brake calipers. Inside, the SA-30 offerings will all get a proper Saleen interior with black leather and white Alcantara on the seats, along with the expected smattering of SA-30 badges.
On all three SA-30 models, customers will have various options available to further customize their cars, including a rear-seat delete option that transforms each car's cabin into a race-inspired interior with a chassis-strengthening rear cross brace. Perhaps the coolest feature of all, though, is the Saleen Frost-Touch Glass that is an option on the SA-30 302 Mustang. Similar to the Mercedes Sky Control roof first introduced on the Mercedes SLK, the Saleen Frost-Touch Glass allows the Mustang's optional glass roof and rear window to be switched from transparent to opaque at the push of a button.