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Chrysler 300 Glacier edition ready to chill with AWD

It seems that word is finally out on the redone Chrysler 300, as evidenced by the fact that the model's sales almost doubled last year compared to 2011 (when the distinctive sedan was a little slow out of the gates). One thing that's likely helping the car is a growing number of unique models like the 300S, 300 SRT8 and the new 300C John Varvatos Luxury Edition, and now one more trim has joined the lineup. Initially announced back in September, the 300 Glacier is on sale now with a starting price of $36,845 (*not including a $995 destination charge).
Designed with cold-weather climates in mind, the 300 Glacier is only available with all-wheel drive. Chrysler says the Glacier will run an additional $1,500 over the 300S AWD off which this car is based, but that extra money gets unique 19-inch aluminum wheels, an exclusive Glacier Blue Pearl Coat paint job and special interior treatments including piano black accents and fancier leather seats and stitching. Like the 300S, power from the Pentastar V6 has been bumped up to an even 300 horsepower (up from 292 hp) with the aid of a cold-air induction and freer-breathing exhaust. Naturally, the 363-hp Hemi V8 is still available, too.
For more information, scroll down to check out Chrysler's official press release.

Chrysler 100, midsize CUV and plug-in hybrid minivan launch bid to go mainstream

The news just keeps on rolling from Auburn Hills today, as Fiat Chrysler continues to detail its five-year growth plan. This time round, we're talking about Chrysler. The troubled American brand has been limited in the past few years to the lamentable Sebring/200, the Town & Country and the 300, although that's likely to change in the coming years.
"The Chrysler brand is not luxury - it's not premium. Chrysler is the mainstream American brand," brand CEO Al Gardner said during today's presentation.
Gardner set a sales target of 800,000 units by 2018, which marks an increase of 350,000 units compared to its 2013 sales results. That's a pretty big ask for a brand that's struggled to define itself over the past decade.

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.