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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

2014 Ram Power Wagon is bigger and badder than ever [w/video]

"The 2014 Ram Power Wagon fills a need for those who travel into extreme terrain for rescue or recreation." - Reid Bigland
More, more, more. That's the philosophy behind the latest Ram Power Wagon. The extra-brawny, Ram 2500-based pickup is back for 2014, and naturally, it's even more extreme than its predecessor.

This 1958 Chrysler Imperial Ultra 7 Pointer 1 is Japan's Batmobile

It might be sacrilegious to admit among some auto enthusiasts, but there's more to driving than performance and speed. Sometimes it can be a matter of love, as it is for Yasushi Shiroi, who has spent the last 21 years building a faithful replica of a car from a '60s Japanese sci-fi show.
Shiroi's car is the star of the latest video from The Aficionauto and it's truly a labor of love. This machine, which is sort of like a Japanese Batmobile, is based on a 1958 Chrysler Imperial and is designed to recreate a car called the Pointer 1 from the series Ultra 7. The latter was apparently hugely popular when it ran in Japan in 1967 and 1968, and told the story a seven-member team that fought off aliens attacking Earth. While the car in the series never actually ran, Shiroi wanted one that would.
The Pointer 1 has been in constant development since Shiroi has owned it. All of the body modifications have been done in steel, but mechanically, it remains something of a mess. This replica might be slow - and to many people, ugly - but it has brought its owner about as much happiness as a car can, and that's something worth celebrating. Scroll down to check it out.