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2013 Chrysler 300C John Varvatos Limited Edition

Who is John Varvatos? If you're like me, that's the question you were asking after seeing commercials that advertised a limited-edition model of the Chrysler 300 with this mystery man's name attached. If you're not like me and consider yourself a fashionista even in the slightest, then you probably already know that John Varvatos is a successful menswear designer who cut his teeth in the fashion houses of Ralph Lauren's Polo and Calvin Klein. He's also a native of Detroit, which makes the joining of his brand and that of Chrysler's more intelligible, what with the Auburn Hills-based automaker still eking efficacy from its nearly three-year-old "Imported from Detroit" tagline.
Whenever one of these co-branded vehicles crosses my path, I try to judge them according to some simple questions. The first is, does the co-branding make sense for the target audience? And the second is, do the changes improve or diminish the experience of the standard vehicle? With this partnership, both brands are clearly aiming at the same target, or perhaps Chrysler hopes its aim will improve by partnering with the JV set, bringing it closer to that bullseye of style-conscious trendsetters.
The second question, meanwhile, can be answered with your eyes alone, as no mechanical changes are included among the Varvatos upgrades. Despite that, the 300C John Varvatos Edition is priced above - well above - all other 300 sedans save the 300 SRT8, suggesting that cool is not sold by the barrel (was it ever?) and Mr. Varvatos is a dealer in the stuff. Yet while I couldn't actually tell you if John Varvatos was a designer or a ditch digger before Chrysler introduced us, I do like his style, and the man knows how to dress a car.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Chrysler unveils Dodge Charger SRT8 392, 300 SRT Concept to the faithful

Our man Steven J. Ewing recently spent some time in a 2013 Dodge Charger SRT8 Super Bee, and while he found a lot to love - particularly underhood - he didn't care for the sedan's retro-steeped visuals, preferring the standard SRT's look instead. Perhaps he'll dig this throwback look instead. Over the weekend, Chrysler unveiled this handsome 2013 Dodge Charger SRT8 392 Appearance Package at the eighth annual Spring Festival of LXs, a gathering of Charger, Challenger and Chrysler 300 enthusiasts held in Irvine, California.
Unveiled by SRT CEO Ralph Gilles in front of an estimated 2,500 Spring Fest goers, the 392 features 20-inch Black Vapor Chrome alloys set off by a black-painted roof panel, hood bulge, spoiler and mirror caps. Additional exterior changes include model-specific striping and badging along with the requisite serialized dash plaque inside. The 392 will be available in five colors - Billet Silver Metallic, Bright White, Hemi Orange, Plum Crazy and the TorRed pain seen here.
Performance-wise, the 392 remains unchanged from standard SRT8s, but that's hardly a slight - the 6.4 liter Hemi V8 continues to churn out 470 horsepower and 470 pound-feet of torque to the rear wheels. Like other 2013 SRT8s, the 392 benefits from the institution of a new launch control system and a retuned three-mode adaptive suspension.