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Alfa Romeo to launch eight new products by 2018, increase sales to 400K units

Alfa Romeo will go back to being the brand people admire, according to CEO Harald Wester.
After a few streams of news on the various brands in the Fiat Chrysler family, here's the deluge we've been waiting for - Alfa Romeo. The legendary Italian brand is being pointed towards a renaissance, as shown by the brand's five-year plan.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Watch the mechanical symphony of the Chrysler 200 build process

For those of you who can't get enough of the 2015 Chrysler 200, The Pentastar put together a short video following its new sedan down the line at its Sterling Heights Assembly Plant. As with the best new-baby albums, you'll see it take its first bath, be doted on by family members, put on its first pair of shoes and get all dressed up for an introduction to the world.
The only thing missing are its first words. You can follow it down the line in the video below.