1995 Chrysler Lebaron Gtc ~ Low Mile California Car on 2040-cars

Auto blog

2015 Chrysler 200S AWD

I love road trips. Honestly, one of the best parts about this job is the freedom we're given to experience the open road, whether at new car launches or while bombing around with whatever we're testing on our home turf. But the longer-form road trip is equally special to me, and it's something I'm always eager to do. Air travel stinks - that's not news. So if I can drive, I will. And without our dear TSA to fight with, I can pack all the chainsaws and gallon jugs of chocolate milk that I want.
So when it came time to attend the 2014 New York Auto Show this past April, I thought, "Why not drive?" Typically, the route from downtown Detroit to Manhattan is something like 10 hours, but I decided to bake some extra time into the journey and planned for the vast majority of my travels to be off the beaten path. Doing the "avoid expressways" route allows you to see parts of America you've never encountered before, and to meet people with stories and opinions that you've never heard. It's a great way to travel if you have the time. There's something uniquely serene about seeing the country in a great car on a great road.
Let's talk about that "great car" line for a moment. Ideally, long stretches of backroads are best done in something fast, comfortable and involving - a Porsche 911 comes to mind. Or, another school of thought says to pick some fun little spitfire like the always-lovely Mazda MX-5 Miata, for top-down, sun-drenched fun. But for this trip, I chose the 2015 Chrysler 200, in fully loaded S guise with all-wheel drive. Now, settle down; I'm not about to compare it to either the Porsche or Mazda. The point I'm making is this: after 1,500 test miles under my butt, I can emphatically state that the new 200 is indeed a great car in its own right.

Chrysler purchases remaining shares from VEBA Trust, announces funding plan

It's official: The Detroit Three is now The Detroit Two and The Fiat Subsidiary, Chrysler. Both the Italian carmaker and The Pentastar announced the completion of cash payments and a Memorandum of Understanding (MOU) on future payments necessary to make the Chrysler Group a wholly-owned subsidiary of Fiat. As previously detailed, Chrysler made a cash payment of $1.9 billion and Fiat North America made a cash payment of $1.75 billion to the Voluntary Employment Benefit Association (VEBA) run by the United Auto Workers union.
On top of that, Chrysler Group signed an MOU that agrees to payments of $700 million to the VEBA in four installments, the first of which was made concurrently with the other cash payments. And for you trivia mavens, the full name of the UAW is the International Union, United Automobile, Aerospace and Agricultural Implement Workers of America. So go impress your loved ones with that nugget after you check out the press release below.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.