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Chrysler investigating complaints of vehicles with faulty power modules

Chrysler owners are hopping mad after experiencing a series of electrical gremlins in some of the company's vehicles. Issues range from mere annoyances - windows rolling down and radios turning off of their own accord - to serious safety issues, with headlights that randomly shut off at night and cars that stall and refuse to start.
The issues are being blamed on the total integrated power module, which can cost up to $1,000 for customers to replace. This, of course, has led to a hefty batch of complaints to the National Highway Traffic Safety Administration, with 240 owners expressing their displeasure so far. Another site, CarComplaints.com, has registered over 300 complaints relating to the 2010 to 2011 Jeep Grand Cherokee and Dodge Durango, alone, according to The New York Times.
Chrysler has acknowledged that it's investigating the complaints and is analyzing the faulty TIPMs, but that isn't quite enough for customers of the affected vehicles. The newspaper has snagged a few of the more harrowing tales with the electrically challenged Chrysler products, culled from the NHTSA complaints.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

FCA recalling 33k vans and SUVs for TPMS problems in two campaigns

Fiat Chrysler Automobiles is issuing two, separate recalls covering a total of 33,443 examples in the US of the 2014 Ram ProMaster, 2014 Jeep Wrangler, 2014 Dodge Grand Caravan and 2014 Chrysler Town & Country because of potential problems with the tire pressure monitoring system in the vehicles.
The first campaign is for 23,053 units of the 2014 Ram ProMaster. It's possible for the TPMS to not recognize the location of the data coming from the sensors in the wheels. If this happens, then the low tire pressure warning light comes on and potentially gives the driver a false positive. If the warning isn't cleared, and drivers keep going, they might not be aware of another tire that actually has low pressure. This fix for this is a software update.
The second recall covers 10,390 examples of the 2014 Wrangler, Grand Caravan and Town & Country. According to FCA, it's possible that a test mode for the TPMS is still on since being shipped from the supplier. On affected vehicles, it could cause inaccurate pressure readings. The repair involves disabling that mode on the TPMS module.