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Fiat Chrysler global HQ lands in London's ultra-posh West End

It seems Fiat is bent on bolstering its image as a global automaker, as word has leaked out that the Italian/American conglomerate has chosen to locate its global headquarters in a rather swanky neighborhood in London. According to Bloomberg, the rental location on St. James Street in London's West End is a 10-minute walk from Buckingham Palace, and Fiat Chrysler Automobiles will fill up three complete floors of an office building that also houses The Economist magazine.
As a neutral location between Italy and the United States, the London-based headquarters makes sense, though, at $277 per square foot, this area is said to be the most expensive office space in the world. There's no mention of what FCA has actually agreed to pay for renting the space, but we're certain it isn't coming cheap.
Not surprisingly, Bloomberg also cites research indicating that the largest number of immigrants moving into London from January through August of this year hail from Italy, which makes sense considering the number of Italian executives and workers we'd expect would have to relocate to the UK in order to work at Fiat's new home. The company reportedly plans to be in place in London by the time it holds its next round of board meetings in October.

2015 Chrysler 200 snags EPA ratings of 18 mpg city and 29 highway

While Chrysler hasn't officially announced fuel economy figures for its new 200 sedan, the information for one model has just leaked out thanks to the US Department of Energy's FuelEconomy.gov website. It certified the 200 with the 295-horsepower and 262-pound-feet 3.6-liter Pentastar V6, nine-speed automatic and all-wheel drive as getting 18-miles-per-gallon city, 29-mpg highway and 22-mpg combined.
Last year's front-wheel drive 200 with a less-powerful version of the Pentastar was rated at 19-mpg city, 29-mpg highway and 22-mpg combined. That means that buyers are getting more power and all-wheel drive traction at almost no loss in economy. However, compared to current, all-wheel drive sedan competitors, the Chrysler comes in the middle. The Ford Fusion with all-wheel drive with the 2.0-liter EcoBoost four-cylinder has 240 hp and 270 lb-ft of torque is somewhat down on power but bests it in economy at 22-mpg city, 31-mpg highway and 25-mpg combined. The current Subaru Legacy 3.6R loses in both metrics with 256 hp and 247 lb-ft and a rating of 18-mpg city, 25-mpg highway and 20-mpg combined. However, Subaru claims the next generation with the same engine will boast 20-mpg city, 28-mpg highway and 23-mpg combined. But these numbers are just estimates from the automaker at the moment, and they haven't yet been certified by the EPA yet.
The numbers for the four-cylinder and front-wheel drive 200 drivetrains are not yet available, but Chrysler has been promising the sedan gets an estimated 35-mpg highway with the 184-hp and 173-lb-ft Tigershark 2.4-liter four-cylinder engine. We won't know for sure until it's certified, but we'll keep you posted.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.