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Auto blog
Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]
Tue, 04 Nov 2014Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.
2015 Chrysler 200 caught looking good after leaking out
Tue, 07 Jan 2014We can't yet share all the details on the 2015 Chrysler 200 sedan, but we can direct your attention to the image above, which was published by the boys at Jalopnik after Chrysler reportedly let it out by accident. As you can see, the new 200 will be a nicely styled piece of machinery.
According to leaked documentation, the 2015 Chrysler 200 will come with the buyer's choice of a 2.4-liter Tiger Shark four-cylinder engine with 184 horsepower and 173 pound-feet of torque or a 3.6-liter Pentastar V6 boasting 295 horses and 262 lb-ft. Those ponies will be routed through a nine-speed automatic with a rotary gear selector, sending power to the front wheels. Alternatively, a high-tech all-wheel-drive system will be available that can electronically disconnect the rear axle, saving fuel.
Speaking of fuel efficiency, the 2015 200 will be able to achieve up to 35 miles per gallon on the highway, which is an impressive figure for this class. An on-sale date has yet to be announced, but the next 200 will start at $21,700 (plus $995 for destination) when it does finally hit dealerships.
FB Tuning debuts 400-hp carbon-bodied Chrysler Crossfire in Monaco
Wed, 30 Apr 2014The Chrysler Crossfire was, suffice it to say, a matter of taste. Based on old Mercedes-Benz mechanicals, it included retro styling accents and an armadillo roofline. Some loved it, but there was clearly room for improvement - not to mention more sales - and that's just what Italian coachbuilder FB Tuning had to showcase at the Top Marques show in Monaco this year.
Called the FB-ONE, it's based on the Crossfire, which itself was based on the same R170 chassis as the first-generation Mercedes-Benz SLK. It packs the same 3.2-liter V6 as well, which FB claims to have tuned farther than anything Daimler-Chrysler ever managed with the same engine. Whereas the SLK32 AMG packed 354 horsepower and the Crossfire SRT-6 offered 330, the FB-One packs a nice, round 400 hp, which ought to be good for a 0-60 time of little over four seconds.
As you can see, that's not all they've done with FB-One. It's also been rebodied in carbon fiber, with gold accents, deep-dish alloys that look like they came out of a casino and the headlights from an Audi A8. Whether the result is your cup of tea likely depends, as it did with the Crossfire in the first place, on your own personal tastes, so check it out for yourself in the video below.