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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Chevy Sonic shreds like a skateboard

Despite the fact that the 2013 Chevy Sonic is a fun, plucky little thing - especially in ever-so-slightly hotter RS guise - it is not, in fact, a skateboard. But don't tell that to rapper Theophilus London.
In General Motors' latest spot for the Chevrolet compact, London needs to make a quick run to the store for some milk. And even though, once again, the Sonic is not a skateboard, it ollies, pops and gets air because, you know, it's just so much fun to throw around.
If this video looks familiar to you, it's because this is the full ad that we first got a preview of in Chevy's longer, full-line spot, where the brand's "Find New Roads" tagline was introduced. Scroll down to see this dedicated Sonic spot, along with the older ad, and remember, the Sonic is still - still - not a skateboard.

Chevy Corvette gets Valet Mode with Performance Data Recorder [w/video]

For the 2015-model-year, Chevrolet introduces Valet Mode for the Corvette, an enhancement to the Performance Data Recorder (PDR) already available and to your peace of mind. The PDR already captures 720p HD video with a windshield-mounted camera, records interior audio with a cabin microphone and gathers telemetry data using GPS, saving the data to an SD card in the glovebox. You can then watch your track-day antics with various information overlays on the center console screen.
Valet Mode will let you hit 'Replay' when your car gets pulled up front smelling vaguely of fricasseed clutch. Turned on by entering a four-digit code, it also locks the interior storage spaces and turns off the infotainment system. It can't be turned off until the code is re-entered. There's a press release below with more information as well as a video that explains how it works, with the obligatory dig at the 'Vette's biggest foe.