1998 S-10 Utility Truck 22k Original Miles on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

GM warning 800,000 owners that their cars may need oil changes more frequently than they say

The days of changing your engine oil every 3,000 miles are long gone thanks to most cars having automatic oil monitoring systems, but about 800,000 General Motors vehicles apparently have incorrect monitoring software that is leading to premature engine component wear. According to Autoweek, certain 2010-2012 Buick LaCrosse, Regal, Chevrolet Equinox and GMC Terrain models equipped with 2.4-liter four-cylinder engines could be going too long in between oil changes resulting in a higher-than-normal number of warranty claims for the engine's balance chain. The balance chain links the balance shaft to the crankshaft, and a worn one can produce higher noise levels.
As a fix, GM dealers will be reprogramming the software for the monitors in an effort to reduce the interval between oil changes, which varies based on driving habits and conditions. Through February 2015, the software update will be done at no cost to vehicle owners, but since this is not a recall, after that point, it will be up to the discretion of dealers as to whether or not they will charge for the service. What isn't immediately clear is whether GM plans on giving assistance to out-of-warranty customers who are experiencing engine issues from the worn chain.

New Chevrolet Silverado to be revealed on Facebook on Thursday

There's not much to see here, but if you're one of those waiting for the reveal of the 2014 Chevrolet Silverado 1500, above is the teaser image that Chevrolet posted on its Facebook page. We've seen the truck in form-fitting camo before, and even less can be made out here beyond those seriously punchy Silverado-esque fenders and the knowledge that the projector-beam headlamps teased previously do indeed work. We'll have to wait until Thursday for a full perusal of the "bold exterior design" and "careful attention given to every detail" we've been promised.
Gathering intel and rumors, magnesium and aluminum contribute to the Silverado's weight loss plan, the purported "High Country" top-tier trim will contribute to luxury pickup truck competition and profit margins and the next-generation small-block V8 will contribute to improved fuel economy. On the engine note, there have been rumors of available V6 engines, and when Facebook user John Jones asked "Where's your answer to that EcoBoost Chevy?", the Bowtie replied "stay tuned on the 13th. We think you'll be pleased...".
Along with the "Raise the Bar" tag, Chevrolet says of the Silverado, "You asked, we delivered." You can watch the reveal live on Chevrolet's Facebook page at 9:30 am EST, this Thursday, December 13. The GMC Sierra 1500 will also be there, and we'll see both in person at the Detroit Auto Show in January.