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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Next Corvette ZR1 to get 700 horsepower?

Word has it General Motors may offer as much as 700 horsepower in the C7 Corvette ZR1. Motor Trend reports the next Corvette Z06 will continue to rely on its naturally aspirated 7.0-liter V8 engine for thrust, but the lump will deliver substantially more power. How much more? MT says the engine could deliver up to 600 ponies. That's a jump of 95 horsepower over the current Z06, though no figures have been finalized as of yet. Right now, GM is reportedly waiting to see what sort of grunt it can glean from the next ZR1.
The automaker has already made it clear it will resurrect the LT5 name for the new supercharged V8, and if GM is already pulling 600 from the Z06, the big dog ZR1 would theoretically offer 700 horsepower. Either way, the range-topping Corvette will be suitably insulated from its less potent siblings. Stay tuned. We aren't likely to see the Z06 for at least a year, with the ZR1 trailing along at some point there after.

Joe Flacco wins C7 Corvette along with MVP honors

As part of a longstanding tradition, the MVP of Super Bowl XLVII, Joe Flacco, quarterback for the Baltimore Ravens, was given a new car directly after the game and trophy celebrations. For 2013, that car is a 2014 Chevrolet Corvette Stingray, and it was presented to Flacco by Rick Flick of Banner Chevrolet, a dealership in New Orleans that was wiped out by Hurricane Katrina in 2005 before returning to prominence as the only Chevy dealer in Orleans Parish.
Last year, Super Bowl MVP Eli Manning took home a 2012 Corvette GS Centennial Edition. Manning also won in 2008, when he selected a Cadillac Escalade Hybrid as his reward. In 2011, quarterback Aaron Rodgers accepted the keys to a Camaro convertible.
Though we're most definitely an auto-obsessed group, we did watch the Big Game along with nearly everyone else in America. And we've gotta say, as if winning the Super Bowl and receiving the Tiffany-designed Pete Rozelle Trophy wasn't enough for the multi-millionaire MVP athletes, a brand-new C7 seems like an awfully generous prize. Scroll down below for an official announcement from General Motors.