1946 Chevrolet Truck on 2040-cars

Auto blog

GM looks to combat high theft rates on SUVs with added tech

The Cadillac Escalade has been at or near the top of most-stolen and insurance-loss lists for more than seven years, until it dropped to number six earlier this year. In 2011 it was fitted with a host of new security features to address its easy-to-override features and that has brought the number of thefts down, but when eight of the ten most stolen rides are large SUVs from General Motors, no one will argue that something else needs to be done.
Thus, GM has fitted this same theft-deterring tech to the 2015 Suburban, Tahoe and Yukon. The Suburban and Tahoe will get the steering lock that the Escalade and Yukon already get, plus bolted-down third-row seats to deter thefts like this, stronger door lock cylinders and shields, and side-cut keys to inhibit picking.
Additional security measures in a Theft Protection Package can be purchased for $395, consisting of sensors on the greenhouse glass and interior, an incline/tilt sensor and added "key control systems" to make it more difficult for the men in black balaclavas to steal what you bought.

2014 Chevrolet Corvette Stingray Convertible gives us a couple of looks

Put away your pixel paintbrushes, kids. Pack up your Photoshop. This is the real-deal 2014 Chevrolet Corvette Stingray Convertible in its first official images. The droptop Chevrolet will roll into the bright lights of the Palexpo exhibition at next week's Geneva Motor Show, a four-wheeled statement of intent that General Motors is serious about taking its Corvette franchise global.
Chevy isn't providing anything in the way of further details with these two shots, but we've learned at least a couple of things about the car shown here. First off, the example seen in these images is fitted with the optional Z51 Performance Package - something that isn't immediately evident because there's no sign of the coupe model's prominent ductwork on its rear haunches. In order to accommodate the power folding hard tonneau cover, the vents that feed the transmission and differential coolers have been relocated to the underside of the car. The dark paint color on this example also does a good job of muting the contrasting black front fender vents and hood opening - Z51-spec design details that have proven to be somewhat controversial.
One other thing to note: These two shots also display the Stingray wearing different alloy wheels than the split five-spoke design shown at the hardtop's Detroit Auto Show unveiling in January. The simpler, thin five-spoke wheels should do a good job of showing off the Z51's upgraded brakes, and they'll be optional on the coupe as well.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")