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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

This is your 2014 Chevrolet SS

Think you've waited long enough for this? If so, then you'll want to savor the high-res photos we've so far been given of the 2014 Chevrolet SS, the first rear-wheel-drive performance sedan from The Bowtie in 17 years.
We all know its our version of the brand new VF-model Holden Commodore, but what's under the hood that earns the appellation "performance?" A 6.2-liter LS3 V8 engine producing 415 horsepower and 415 pound-feet of torque. That's 35 hp and lb-ft less than the same engine is expected to produce in the 2014 Chevrolet Corvette. Chevrolet says the sedan will get from 0-to-60 miles per hour "in about five seconds."
Shifting comes courtesy of a six-speed automatic with paddles on the steering wheel, while stopping arrive via four-piston Brembo calipers up front, a single sliding piston in back. The forged aluminum wheels are 19-inchers all around, each set supporting right around 50 percent of the sedan's weight, and the aluminum hood and trunk are meant to keep the center of gravity low.

Helicopter crashes on Top Gear Korea set while chasing Corvette ZR1

The formula of Top Gear Korea is seemingly about the same as it is everywhere else in the world, including the flagship British original: involve interesting cars in fantastical situations with charismatic hosts. That prescription has proved to be pretty reliable over the years, and has lead to some truly memorable and exciting pieces of television.
Something like that was undoubtedly what the Korean producers were after when they lined up this segment - a drag race between a Chevrolet Corvette ZR1 and an AH1 Cobra military helicopter. The planners almost certainly did not expect the filming of the segment to go quite as wrong as it actually did, with the helicopter actually crashing into the dirt after the "drag race" had been completed. Thankfully, we're told that no one was seriously injured in the crash, but the footage, in the video below, is pretty damn chilling to watch, nevertheless.