1997 Chevrolet Express 1500 Base Standard Conversion Van 3-door 4.3l on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Chevy Corvette Stingray picks up another award, this time from Automobile

The new Chevrolet Corvette Stingray has picked up another buff book accolade after capturing Road and Track's Performance Car of the Year award. The seventh-generation of America's sports car (sorry Viper, Mustang, et al.) has been named Automobile Magazine's Automobile of the Year.
Automobile's award to the Corvette over competitors is the mirror image of its rival Motor Trend, which named the Cadillac CTS its car of the year over the C7. The CTS was, according to the Automobile team, the closest contender to the mighty Stingray. Great news all around for General Motors it seems.
As for what pushed the Corvette past its distant, four-door cousin, Automobile commended its excellent, 6.2-liter V8 calling the car's performance "simply awesome" while also remarking that it is easier to drive fast than ever before thanks to steering and chassis tweaks. Following a theme set by other publications, there were also plaudits for the interior, of all things, with the buff book complimenting the car's ergonomics and material quality, while also praising the standard seats.

Check out the official 2013 Trans Am Hurst Edition commercial

The Poncho is dead. Long live the Poncho. Like certain other reoccurring personal maladies, the aftermarket community simply can't let the Trans Am go without another flare up. The guys at Trans Am Depot have worked up a quick commercial for their newest creation: The 2013 Trans Am Hurst Edition, and it watches pretty much like you'd expect it to. The footage is comprised of just about every TA male fantasy you can conceive of, from Daisy Dukes and white tank tops to tramp stamps, bikinis and ice cream cones. There simply aren't words for what you'll see below.
Of course, we like our T-Tops as much as the next guy. If you like what you see in the videos, you can pick up your very own TA by heading over to the Trans Am Depot site. The guys even have Chevrolet Camaro-based versions of the Pontiac GTO if the '77 TA treatment is too much for your tastes. Enjoy, but don't say we didn't warn you.