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Next-gen GM SUVs caught wearing new boxy bodies [w/video]

We recently drove the brand-new 2014 Chevrolet Silverado and found it to be vastly improved compared to the outgoing model. And now that The General's pickup trucks have been squared away, it's time to focus our attention onto their passenger-friendly companions, the Chevrolet Tahoe and GMC Yukon (above).
Our spy photographers have passed along a huge smattering of photos (and a video), showing the new SUVs out testing. Both the short- and long-wheelbase models were spied, and while the overall shape of the vehicles hasn't changed all that much, we expect the updates to be substantial. In addition to new powertrain options, like GM's new small-block V8, we expect the interiors of both SUVs to get massive makeovers, providing better materials throughout their cabins and quieter, more refined environments. We even hear that some trick new suspension developments may be in store for upper-end models.
Visually, these spy shots allow us to see a couple of new details on the SUVs' front and rear fascias, including LED running lamps on the Yukon and some interesting LED taillamp treatments. Of course, the obvious third party missing from this set of photos is the Cadillac Escalade, but as we reported earlier, GM is working to further differentiate the 'Slade from the rest of the fullsize SUV lineup, and is working to make the new model "much less ostentatious."

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

More Corvette Stingray Factoids: Vanishing panel gaps and 26-mpg LT1

During January's Detroit Auto Show, we managed a longer than expected wandering tag-team interview with C7 Corvette chief engineering exec Tadge Juechter (pictured above), and LT1 engine boss Jordan Lee (pictured below). They are, quite honestly, two of the very nicest bigshot lads to ever walk the engineering corridors of an American manufacturer. Both are enthralled by what they're doing for a day job. So are we.
We've followed the pre-sale anticipation for the Chevrolet C7 Corvette Stingray like an Oreck vacuum yanking every speck of dirt from a well-trampled carpet. Everything is reportable and contains a grain of further knowledge about this dramatically important and cheered-for car, as it continues to be pressured into representing all that is superior about the American dream. The Corvette wears one heavy cloak.
So, most of what was talked about has been expertly reported already right here on Autoblog. But, looking through our notes again, both Jeuchter and Lee added facts to the buzzing mix.