1972 Chevrolet Chevelle Malibu on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Amelia Island 2013: Chevrolet Corvette Sting Ray from concepts to split windows

While this year marks 60 years of the Chevrolet Corvette, the 2013 Amelia Island Concours d'Elegance focused on one of the coupe's most sought after models, the 1963 Sting Ray. General Motors design boss Ed Welburn was on hand to show off the all-new C7 Corvette, but even the hard-edged styling of the 2014 Stingray couldn't take away from the beautiful 1963 models sitting out on the field.
In addition to the original Sting Ray and the 1959 Sting Ray Concept, some of the other classic 'Vettes included "Big Tank" racecars, an interesting cutaway coupe, a right-hand-drive Z06 and the attention-grabbing 1963 Corvette Rondine by Pininfarina. Another impressive Corvette was the 1964 Corvette XP-819 rear-engine prototype. Owner Mike Yager had the car finished as a driving chassis for this year's show, but promises the car will be back to its original glory in time for next year's event.

Kurt Busch to shake and bake (again) in Ricky Bobby car at Talladega

Kurt Busch will channel Ricky Bobby for another NASCAR race, this time driving a Wonder-sponsored Chevrolet SS, in this weekend's Camping World RV Sales 500 at the Talladega Motor Speedway. Unlike past tie-ins, though, there's actually an element of sponsorship here (the "Me" car was done when Busch was running on a team without sponsorship).
It was arranged by Flower Foods, the new owner of the Wonder brand. Wonder was part of the bankrupt Hostess company, which temporarily exited the US market 2012, and set off the Great Twinkie Shortage.
Busch has made something of a habit of channeling characters from famous racing movies, most recently running Tom Cruise's City Chevrolet livery from Days of Thunder in a Nationwide Series race earlier this year. Busch kicked off his movie-inspired antics, though, at Talladega in 2012, when he raced El Diablo's ("It's like... Spanish for like a fighting chicken") "Me" car complete with a cougar on the hood. He even went so far as to channel the lovable idiot that is Ricky Bobby during the race, dropping a few catchphrases about macchiatos and slingshots.