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GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series
Thu, 31 Oct 2013During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.
Why does the Corvette Stingray have so many vents? Here's why
Sun, 27 Jan 2013Just looking at the new 2014 Chevrolet Corvette Stingray, it's not hard to see that the car's design was created with aerodynamics at the forefront, but Chevrolet designers point out exactly what went into designing the iconic coupe in a pair of recently released videos. The videos show the Corvette going through early design phases, including clay models and wind tunnel tests, as well as talking to the car's chief engineer, Tadge Juechter.
Both videos help explain various aspects of the C7 Corvette, but it's the aero tuning of the car that is most interesting. This includes extra attention paid to the lower air dam and vented hood to help reduce drag and lift, while the rear quarter inlets are for differential and transmission cooling. Juechter said that some of these aero-tuned elements were inspired from GM's involvement in racing.
If you have about five minutes and you can't get enough information about the new 'Vette, then check out the videos posted below.
Autoblog Podcast #327
Tue, 02 Apr 2013New York Auto Show, Jim Farley interview, 2014 Chevrolet Silverado fuel economy, Ford fuel economy app challenge
Episode #327 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about this year's New York Auto Show, Chevrolet's latest assault in the pickup truck fuel economy battle, and Ford's reward for developing a better fuel economy app. Dan also has an interview with Ford's Jim Farley about the future of Lincoln. We wrap with your questions and emails, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #327: