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Cadillac CTS Vsport laps the N"urburgring in 8:14.10 [w/video]

You don't have to be German to test your car at the Nürburging. You just have to be serious about beating the Germans on their own home turf. That's why Nissan tests its GT-R at the Nordschleife to challenge the Porsche 911, and why Cadillac - which is no less serious about putting up a fight to German performance sedans - has returned to the 'Ring once again with its latest.
This time it's the turn of the new CTS Vsport, the sportier version of Cadillac's new mid-range sedan that aims to bridge the gap until the arrival of the next CTS-V. So how'd it fare? At the end of what we're sure was an exhaustive test session, the new CTS Vsport clocked a time of 8:14.10.
To put that into context, General Motors points out that the time places the new sedan six seconds ahead of the first-gen CTS-V, whose 400-horsepower V8 engine was actually less potent than the Vsport's new 410hp 3.6-liter twin-turbo V6. That's still a good fifteen seconds slower than the outgoing CTS-V that clocked a 7:59 in 2009 with its 556hp supercharged V8, but only a second behind the E60-generation BMW M5 with its high-revving 500hp V10.

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

Cadillac ATS to go racing in 2015 as CTS.V.R replacement

Cadillac has been racking up victories with the CTS.V.R in Pirelli World Challenge racing for two model generations now, including recent GT class championships in 2012 and 2013. However, even winning racers eventually have to retire, and it looks like the CTS may be taking a bow at the end of the season. In its place, Caddy is reportedly working on a new racecar based on the ATS Coupe, and it might even get to compete internationally.
According to Racer, Pratt & Miller Engineering is leading the development and is already lapping the ATS racecar in Michigan for testing. It reportedly drops the CTS' V8 in favor of a twin-turbocharged V6 powering the rear wheels. Since this is the same team behind the hugely successful Corvette Racing program and the current CTS.V.R, the latest car appears to be in good hands.
The new model would also adhere to GT3 rules, according to Racer, and that might signal a big change for Cadillac's motorsports program. It means that the ATS could be sold to teams in the numerous series around the world that accept these vehicles. That would broaden the luxury coupe's exposure and put it up against GT3 racecars from premium brands, like Bentley, Porsche and McLaren. If it wins, the change could be a marketing bonanza for the brand.