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Cadillac considering more electric cars, Elmiraj business case gaining popularity

Cadillac's electrification isn't likely to stop at the $76,000 ELR coupe, according a report from TheDetroitBureau.com. Speaking to Cadillac's global sales boss, Bob Ferguson, a successful ELR will likely lead to a larger, even more upscale offering than the Volt-based two-door. "I could certainly see a larger vehicle, something even more luxurious," Ferguson said of a potential second, battery-powered Caddy.
That car would likely boast a more potent version of the Voltec powertrain that motivates the Volt and ELR. This next-generation system is still sometime off, though, and won't likely arrive until the second-generation Volt hits the market.
Besides hinting at future plug-in hybrids, Ferguson spoke to TDB about the improving business case for the Elmiraj Concept, shown at the Pebble Beach Concours in Monterey in August. "I'm very excited about the reception for the Elmiraj," Ferguson said. "I'd like to see it in showrooms as soon as possible," he added, before saying that a business case for the production version of the big coupe still needed to be presented to the brass. "It was made to be operationalized," Ferguson added, which is just what we want to hear when it comes to big, flashy concept cars.

Cadillac reveals stretched ATS-L in China

In the market for a new Cadillac, but need more space than an ATS can afford? Then you'll want to look at the larger CTS. Unless you live in China, where buyers - often chauffeured instead of driving themselves - seem to prefer a long-wheelbase version of a smaller sedan than upgrading to a larger one. For those buyers, Cadillac has released the new ATS-L.
Based on the existing ATS sports sedan, the ATS-L offers an extra 3.3 inches of rear legroom over the model we get here. As a result, the ATS-L stretches its wheelbase to 112.5 inches and its overall length to 186 inches, while riding a quarter-inch lower than the standard-wheelbase model, which itself was recently updated. That places its length in between the regular ATS and the CTS available Stateside.
Otherwise it's essentially the same sedan, but appears to ditch the base 2.0-liter four to offer either the 2.0-liter turbo four or 3.6-liter V6. Of course this model, produced locally for the Chinese market, isn't likely to make the transpacific voyage to US showrooms, so American buyers will still have to choose between the standard ATS, the larger CTS or the even larger XTS.

Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.