2014 Cadillac Srx Luxury Collection on 2040-cars

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Cadillac expects major growth in China

The US sales issues facing Cadillac are not being paralleled in the People's Republic of China, as a new report from Automotive News indicates the US luxury maker should see its sales increase by as much as 40 percent.
The report cites Cadillac's own forecasts, which put its 2014 sales in the PRC at 70,000 units after cresting 45,000 vehicles at the end of August. Provided the sales pace holds true through 2015, the brand would hit its new 100,000-unit sales goal, AN reports.
"We're very optimistic about the luxury market, we believe that the luxury market by 2016 here will become the largest luxury market in the world, surpassing even the size of luxury in Europe," GM China President Matthew Tsien told AN. "With [Cadillac president] Johan [de Nysschen], we have somebody that really is an executive that understands luxury, but he also is very, very keen on understanding what do we need here in China for Cadillac to be successful."

Combative de Nysschen defends Cadillac move, naming change

Johan de Nysschen isn't afraid of taking quick, decisive actions, even if they are criticized. Since taking the wheel at Cadillac, he instigated moving the luxury division's base of operations to Manhattan's SoHo neighborhood and introduced a new naming scheme for the future of the brand, like he did at Infiniti. The polarizing boss recently explained his feelings about the future of Cadillac in more depth on his Facebook page, but unfortunately only his friends could read it. Thankfully, Daily Kanban posted much of the strongly worded missive for the whole world to see.
Much of the message examines the decision to move some employees to New York. De Nysschen claims that it's all about giving Cadillac distance from Detroit to reshape itself. It allows for, "No distractions. No side shows. No cross-brand corporate considerations. No homogenized lowest common denominator approach. Just pure, unadulterated, CLASS."

Carpool Deville aims to be the world's fastest hot tub

The world needs crazy inventors with wild dreams. While we might not long for the things that they create, their contraptions certainly make the day a little more enjoyable. Take the Carpool Deville as an example. Nobody (well, almost nobody) is asking for a hot tub fashioned from a 1969 Cadillac that is still drivable. But now that you know that such a beast exists, don't try to tell us you aren't at least intrigued.
The team behind the six-year-long project has a pretty ingenious setup worked out. The Caddy's original 472-cubic-inch (7.7-liter) V8 both provides propulsion and heats the water. The interior is entirely replaced with a watertight, fiberglass tub that includes working jets, and the controls are all done by hand.
As if just building a mobile hot tub isn't enough, the team behind the Carpool Deville plans to take it racing too. Specifically, they intend to go to the Bonneville Salt Flats later this year to make a top speed run while immersed in water at over 100 degrees. They even have a roll cage all set to install to meet the safety requirements there.