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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac teases production ELR ahead of Detroit Auto Show

General Motors has just confirmed that the 2014 Cadillac ELR will make its official debut next month at the 2013 Detroit Auto Show. We've already seen the ELR testing earlier this year using the same range-extended electric drive system as the Chevrolet Volt, and based on the shadowy image above, we're happy to see that the coupe's styling has stayed pretty true to 2009 Converj Concept.
The two-door ELR will be built alongside the Volt at GM's Detroit-Hamtramck plant starting later next year. Aside from this info, Cadillac has remained tight-lipped on the specific details of the car. But all that will all change on January 15.
Until then, all we have to offer you is the press release posted after the jump.

Cadillac ATS-V Coupe caught undisguised ahead of LA reveal

Vsport versions of the CTS and XTS sedans are all well and good, but what Cadillac enthusiasts have really been looking forward to is the arrival of the next full-on V model. And here we have it.
Spied in the nude during an apparent photo shoot ahead of its anticipated debut at the fast-approaching Los Angeles Auto Show, the upcoming new Cadillac ATS-V Coupe is set to pick up where the old CTS-V left off, only in a more compact form. Unlike previous spy shots of heavily disguised prototypes, this final version is showing a chrome-framed mesh grille, along with a deep lower air dam with what looks to be a carbon-fiber front splitter. That bulging hood with heat extractor vents is tipped to be packing a twin-turbo V6 engine, breathing out of quad exhaust tips.
The aggressive aero kit also encompasses side skirts, a reshaped rear bumper and a lip spoiler on the truck, while the upgraded rolling stock wears serious low-profile rubber and the brakes appear to be carbon-ceramic units. Peer through the window and you can even see the sport bucket seats with slots for racing harnesses. All of which suggests a serious American challenger to the BMW M4 and its ilk, and we're looking forward to seeing the vehicle in the metal in LA next month.